The focus of our marketing activity is the building and management of brands. Our extensive experience within Irish pharmacy and the diverse nature of our brand portfolio ensures that we have expertise and skills across the whole of the marketing mix. Our ambition is to ensure that all our brands receive the attention and focus required to provide the best prospect for their success in today’s competitive environment.
The marketing services we offer include:
- Growing traditional brands such as Golden Eye® that have been around for several years, as well as launching innovative new product developments such as AllerMates® allergy accessories for kids
- Marketing niche products such as TheraTears® for Dry Eye as well as managing leading brands such as L’il Critters® Gummy Vitamins and Dentek® Oralcare while successfully maintaining their market-lead against mounting competition
- Working across different areas of the market, from Carex® - one of the world leaders in the home care supplies market – right through to NO-GERMS® hand sanitizers
- Maximising marketing budgets
- Targeting a wide range of consumers, for example by generating brand awareness amongst young parents via radio & TV advertising with children’s vitamin range L’il Critters® Gummy Vitamins and launching the Carex® range of independent living aids welcomed by older people.
Good Night Anti Snoring Ring TV Ad (Current)
Catalogues & Brochures
HealthAid® Cranprobio Poster (A3)
HealthAid® Osteoflex Fizz Effervescent Poster (A3)
HealthAid® Argan Glow Oil Poster (A3)
HealthAid® HairVit poster (A3)
HealthAid® Digeston Plus (A3)
HealthAid® ZincoVit-C Poster (A3)