L’il Critters® Back to School Campaign Rollout has begun

It’s that time of year again—and we’re buzzing with excitement to officially launch the L’il Critters® Back-to-School Campaign 2025!

From TV ads and eye-catching in-store displays to bright and engaging digital assets for stores, this year’s campaign is bigger, bolder, and more impactful than ever before.

Our dedicated field sales reps are already hitting the road, working hard to ensure pharmacies, grocery stores, and convenience retailers across the country are fully stocked with campaign material and everything that’s needed to bring the magic of L’il Critters® to life in-store.

So What’s in store for this year’s campaign?

• Bright and bold point-of-sale material to stop parents in their tracks
• Shareable digital assets to boost your online presence
• A TV ad campaign
• The much-loved L’il Critters Colouring Competition—back by popular demand! Download the entry form here.

This annual favourite always brings a burst of fun, creativity, and footfall to participating stores, and we can’t wait to see this year’s entries rolling in.

A huge shout-out to our on-the-ground team who’ll be working tirelessly over the coming weeks to get displays set up and materials delivered. We’re so proud of the effort and energy going into making this campaign a huge success.

Stay tuned on our socials for updates, inspiration, and a behind-the-scenes look at the campaign rollout.

Back to school has never looked so good!